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Far-UVC: The Safe Indoor Air Solution.

Our Mission.

About Lit Thinking™.

Lit Thinking™ is a private technology firm that combines deep expertise in building technology and science, with a vision to make indoor environments safer for the world. Our mission is to utilize Far-UVC technology to re-establish society’s comfort or confidence to collaborate, socialize, and live their lives in the most effective, meaningful, and fulfilling ways.

Our core focus is the use of Ultraviolet-C (UVC) radiation to mitigate the risk of infection from airborne pathogens. While UVC is commonplace in food production, water purification and healthcare settings, a more specific wavelength, called Far-UVC, can be used very effectively in occupied spaces without harm to the human body. This promises to dramatically improve building health, reduce aerosolized pathogens, and transform the urban world we live in. 

Meet the Team

Founders.

Expertise. Resources. Experience.

Pioneers in Far-UVC Technologies.

Our founders have unsurpassed insight in real estate, technology, and market trends: Stephen M. Ross, Founder and Chairman of the Related Companies, one of the world’s largest real estate companies; Matt Higgins, Co-founder and CEO of RSE Ventures, which enables and equips technology startups with the insight and tools to be successful; John Rajchert, Co-Founder and CEO of Lit Thinking, brings 30 years of extensive experience in building infrastructure, particularly for organizations with complex needs, such as government, defense, hospitals, airports, commercial buildings, and social infrastructure. 

Stephen M. Ross

Co-Founder

Matt Higgins

Co-Founder, Chairman

John Rajchert​

Co-Founder, CEO

Why Far-UVC?

An Intro to

UVC & Far-UVC Light

Ultraviolet (UV) light ranges between 400-100nm in wavelength. While most people are familiar with UVA and UVB due to their association with the sun’s rays, UVC has rapidly grown in awareness since the pandemic due to its incredible ability to inactivate pathogens rapidly and effectively as well as sterilization of air, tools, and equipment for hospitals.

The biggest disadvantage of traditional UVC is the risk factor to humans. Traditional UVC penetrates into skin and causes skin irritations, limiting its use to unoccupied rooms, contained situations, or upper room germicidal systems where people are not directly exposed to it. 

As an alternative, Far-UVC has a shorter penetration depth (Krypton Chlorine excimer emitting 222nm), allowing for wider use. Far-UVC is unable to penetrate the tear layer of our eyes or the dead skin layer and is a human safe solution for occupied, insufficiently ventilated, high traffic spaces.

Commercial UVC can be broken down into traditional UVC and Far UVC.
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Meet Visium.

Visium™.

Continuously eliminates indoor pathogens.

Introducing the revolutionary solution from Lit Thinking™ that utilizes human-safe Far-UVC light to inactivate 99.9 percent of airborne viruses and bacteria silently and continuously.

Visium™ is the first UL certified, continuous sanitization device of its kind, and its efficacy has been rigorously tested and validated. It presents an optimal solution for all the places where people work, gather, or simply pass through. Visium™ does more than just keep buildings safe for humans, it redefines the very notion of indoor habitation, transforming buildings into havens where health, safety, and comfort converge.

The device is Wi-Fi-enabled, connecting seamlessly to the Lit Thinking™ app, offering real-time status monitoring, sensor data analysis, and sanitization estimations.

Discover Visium™
Indoor air quality services: Expert solutions to ensure cleaner, healthier, and more comfortable indoor environments.

Automated cleaning in

Offices.

Fostering cleaner air and safer indoor workplace environment can help promote health and wellbeing of employees while curtailing all negative impacts associated with absenteeism and presenteeism.
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Government building equipped with Far-UVC technology for enhanced safety and protection of occupants and visitors.

Automated cleaning in

Government.

Keeping employees healthy is of utmost importance as critical government agencies and public services entities must maintain operations at all times.
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Healthcare facilities utilizing Far-UVC technology for advanced disinfection and pathogen control, ensuring patient and staff safety.

Automated cleaning in

Healthcare.

Healthcare workers are constantly at the frontlines when it comes to infectious diseases and illnesses. Providing cleaner air and healthier work environments will allow them to do their jobs to help the sick and the needy.
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Implementing Far-UVC technology in classrooms for enhanced safety and cleanliness, creating a healthier learning environment.

Automated cleaning in

Schools.

Improving air quality at schools and educational institutions can help both teachers and students focus on learning while reducing pathogens within the classroom walls.
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Automated cleaning in

Sports.

Improving air quality in sports and fitness facilities can greatly reduce the risk of airborne infections in one of the most high-risk areas.

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Continuous Monitoring at Your Fingertips

Measure Indoor
Air Quality.

Visium™ isn’t just a device; it’s a smart solution for a modern world. Visium’s™ connection to the cloud allows it to continuously calculate and report indoor sanitization status, assuring round-the-clock safety. The Lit Thinking™ app enables easy device control, status monitoring, automation, and actionable feedback, available anywhere 24/7.

About our Software

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Contact Us

(321) 299-0100
customerservice@litthinking.com

3259 Progress Drive,
Orlando, Florida. 32826
Privacy Policy

The UV disinfection technology in Lit Thinking™ products is an EPA pesticide device intended for bioburden reduction in the air. Lit Thinking™ products are not medical devices and are not intended to diagnose, treat, cure, mitigate or prevent disease, nor have they been evaluated or cleared by the FDA.

Privacy Policy

Contact Us

(321) 299-0100
sales@litthinking.com
customerservice@litthinking.com
marketing@litthinking.com

3259 Progress Drive,
Orlando, Florida. 32826

Stephen M. Ross

Co-Founder
Stephen M. Ross is the Chairman and Founder of Related Companies, a global real estate and lifestyle company defined by innovation in all aspects of property development, design, service and wellness. The company has over $60 billion in assets owned or under development, including the neighborhood-defining Hudson Yards. The company was recently named one of the 50 Most Innovative Companies in the World by Fast Company Magazine. Mr. Ross is also an investor in Equinox® Fitness Clubs, Equinox Hotels and SoulCycle.

In 2012, Mr. Ross partnered with Matt Higgins to found RSE Ventures, a private investment firm that focuses on companies in sports and entertainment, media and marketing, food and lifestyle and technology. RSE has invested in and incubated a number of diverse businesses, some in partnership with entrepreneur Gary Vaynerchuk. Investments include Resy, David Chang’s Momofuku, Drone Racing League and &pizza. Mr. Ross is also the owner of the Miami Dolphins, a franchise that has become one of the most fan-friendly, and led the creation and launch of the International Champions Cup, a global pre-season soccer tournament that reached over 140 million viewers in 2017.

Mr. Ross serves on the Executive Committee and is a trustee of Lincoln Center, and is a trustee of New York – Presbyterian Hospital. He is a director on the board of the Jackie Robinson Foundation, the New York Stem Cell Foundation, Equinox Holdings, Inc., and The Shed and is chairperson emeritus of the Real Estate Board of New York (REBNY), the city’s leading real estate trade association. Mr. Ross is also a director on the board of the World Resources Institute (WRI) and established the WRI Ross Center for Sustainable Cities, an innovative new initiative to integrate urban planning, sustainable transport, energy and climate change, water resources, and governance.

Mr. Ross graduated from the University of Michigan with a Bachelor of Business Administration, from Wayne State University Law School with a Juris Doctor degree and from New York University School of Law with a Master of Laws in Taxation. In 2004, the University of Michigan renamed its business school the Stephen M. Ross School of Business at the University of Michigan, and in 2011 the University of Michigan awarded Mr. Ross an honorary degree, Doctor of Laws.

Matt Higgins

Co-Founder, Chairman
Matt Higgins is a noted serial entrepreneur and growth equity investor as Co-founder and CEO of private investment firm, RSE Ventures. He is also the host and an executive producer of a new CNBC TV series, “Business Hunters,” and is an Executive Fellow at the Harvard Business School where he co-teaches the course “Moving Beyond Direct-to-Consumer.” Mr. Higgins’ deep operating experience spans multiple industries over his 25-year career, which he draws upon to help founders navigate complex situations in order to reach their full potential.

Mr. Higgins began his career in public service as a journalist before becoming the youngest mayoral press secretary in New York City at 26, where he managed the global media response to the September 11, 2001 terrorist attacks. He became one of the first employees – and ultimately Chief Operating Officer – of the Lower Manhattan Development Corporation, the federally funded government agency created to plan the rebuilding of the World Trade Center site. Mr. Higgins helped organize the largest international design competition in history culminating in Reflecting Absence, the September 11th National Memorial, and the development of the 1,776-feet-tall One World Trade Center, the tallest building in the northern hemisphere.

Higgins co-founded New York City-based RSE Ventures in 2012, amassing a multi-billion-dollar investment portfolio of leading brands across sports and entertainment, media and marketing, consumer and technology industries – including several of Fast Company’s Most Innovative Companies.

Mr. Higgins has also been a guest shark on Emmy award-winning TV show “Shark Tank” during seasons 10-11, and Harper Collins’ William Morrow imprint will release his book “Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential” in 2023. In 2019, he received the Ellis Island Medal of Honor, joining the ranks of seven former U.S. presidents, Nobel Prize winners and other leaders for work to improve society. He is also a longstanding board member of Autism Speaks. Mr. Higgins received his Bachelor of Arts in political science and honorary doctorate from Queens College and his J.D. from Fordham Law, where he was a member of the Fordham Law Review.

John Rajchert

Co-Founder, CEO
John Rajchert has spent the majority of his career in Building Technology. A 30-year veteran of Honeywell international, John was President of Honeywell’s US$2.5 Billion Building Solutions (HBS) business from 2014 to 2019. John also served as Vice President, Asia Pacific, and Vice-President Marketing and Strategy.

John has extensive experience in the needs of buildings and infrastructure, particularly for organizations with complex needs, such as government, defense, hospitals, airports, commercial buildings, and social infrastructure. He was pivotal in the launch of Honeywell’s Intelligent Connected Buildings initiative, and the Internet-of-Things for buildings.

In 2019, John was recruited to the UK to lead OCS Group Limited, a multinational FM company. John relocated back to the USA at the onset of the COVID pandemic and in late 2021, he was appointed CEO of Healthe Inc, a UVC and Circadian technology company, where he gained insight into the science and market environment for UVC and Far-UVC technology.

Prior to joining Honeywell, John was a British Merchant Navy Officer and travelled extensively in Europe, Asia Pacific, and North America. He completed his studies in Electrical Engineering in Australia under a traineeship scheme with Sydney’s Electrical Utility Company. He is an associate member of the Institution of Engineers, Australia.

Dr. Shashwat Rathkanthiwar

Director, MOCVD Research
Dr. Shashwat Rathkanthiwar is a seasoned material scientist and prolific researcher with over a decade of expertise in III-nitride semiconductors. His groundbreaking approach integrates semiconductor materials science, physics and electronics, envisioning revolutionary advancements in electronic, optical, quantum, and critical device technologies. Dr. Rathkanthiwar will spearhead the research on Metalorganic Chemical Vapor Deposition (MOCVD) of ultrawide bandgap nitride semiconductors, enabling far-ultraviolet optoelectronics and kV-class power electronics. 
 
Dr. Rathkanthiwar earned his undergraduate degree in Metallurgical and Materials Engineering from Visvesvaraya National Institute of Technology, Nagpur, India, shifting gears to Nano Science and Engineering for his doctorate at the Indian Institute of Science, Bengaluru, where his thesis focused on III-nitride ultraviolet photodetectors. His postdoctoral tenure at North Carolina State University’s WideBandgaps Laboratory honed his expertise in epitaxially grown nitride semiconductors on native substrates, addressing doping, point defect management, and strain relaxation. 
 
With 31 journal publications, 80 international conference presentations, 1 patent, and over 15 invited talks, Dr. Rathkanthiwar’s contributions have garnered Editor’s Pick selections in Applied Physics Letters, alongside numerous awards and recognitions for research excellence, including Best Oral and Poster Presentations. Dr. Rathkanthiwar serves as an independent reviewer for 14 major journals and also chairs technical sessions at esteemed conferences such as American Conference on Crystal Growth and Epitaxy, Compound Semiconductor Week, Electronic Materials Conference, and Materials Research Society Meeting.

Braden C.

UCF Intern

My experience at Lit Thinking has been very impactful towards my growth as an engineer. I started working here in the middle stage of the product development process and we now have a fully developed product that’s actively on the market. I have been able to work directly with the Director of Engineering, which has allowed me to understand what it means to be an engineer. As interns we get access to a broad range of engineering applications including mechanical, electrical, and manufacturing.

Juan C.

UCF Intern

My experience as an intern at Lit Thinking™ has been outstanding. There has been an immense improvement in my leadership, hands-on, teamwork, and problem-solving skills. Lit Thinking™ has helped me enhance my professional career as a Mechanical Engineering student at the University of Central Florida by working through the Engineering design process to develop Visium 1™

Juan

“My experience as an intern at Lit Thinking™ has been outstanding. There has been an immense improvement in my leadership, hands-on, teamwork, and problem-solving skills. Lit Thinking™ has helped me enhance my professional career as a Mechanical Engineering student at the University of Central Florida by working through the Engineering design process to assist with developing Visium™.”

Juan C.
University of Central Florida

Braden

“My experience at Lit Thinking™ has been very impactful towards my growth as an engineer. I started working here in the middle stage of the product development process and we now have a fully developed product that’s actively on the market. I have been able to work directly with the Director of Engineering, which has allowed me to understand what it means to be an engineer. As interns we get access to a broad range of engineering applications including mechanical, electrical, and manufacturing.”

Braden C.
University of Central Florida

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Josh Oelker

Director, Business Development - Commercial

Josh Oelker joins the Lit Thinking team as an accomplished sales and business development leader with over 15 years’ experience that includes nearly a decade of invaluable involvement in Germicidal Ultraviolet (GUV) solutions for a multitude of applications. His background involves building relationships and fostering revenue within many areas, such as Commercial buildings, HVAC, Healthcare, Education and Food processing, as well as with many channels, segments, and partnerships. In addition, Josh has worked with different types of GUV technologies, including Far UV, LED UV, Xenon pulse and PCO. 

Josh started his career in GUV at Steril-Aire, where he rose from a Regional Sales Manager to a National Sales Manager, responsible for the overall revenue of a 30-year-old UVC/IAQ company. During his time there, he created, developed and launched an IoT UVC Sensor and monitoring platform with a cloud-based dashboard that allows continual awareness and efficacy. He also co-authored white papers on UVGI efficacy for disinfection and UVC for Energy Savings/Sustainability. 

In his most recent role as Director of Business Development- HVAC at PURO, Josh established an HVAC distribution network for new and future products from scratch. He collaborated on expanding the company’s product portfolio of UVC HVAC options and gained invaluable experience with other UVC and IAQ technologies. 

Josh’s passion for GUV has led him to explore the diverse benefits of UV disinfection in partnership with the USDA, the University of Minnesota and international biosecurity researchers. As an Associate ASHRAE member and an industry-expert, Josh has given numerous PDH accredited presentations on the efficacy and application of GUV for safer, healthier and more efficient buildings. 

Wendy Walling

Director, Business Development - Healthcare

Wendy Walling joins the Lit Thinking team as a seasoned sales, marketing and business development professional with over 20 years’ experience that includes an invaluable background in Germicidal Ultraviolet (GUV) technologies for Healthcare applications. Her diverse background includes the development and launch of antimicrobial textiles under the trademark license of the Clorox Professional Products Group and a 12-year career as a Marketing and Communications leader with Cox Target Media, a subsidiary of Cox Enterprises.

 

In her most recent role as Global Director of Marketing at Intellego Technologies AB, Sweden, Wendy designed and built from the ground-up the company’s primary brand and business unit, UVC Dosimeters. She successfully expanded the company’s product portfolio of photochromic dose indicators for measurement of ultraviolet energy for 254 nm, 260-280 nm and 222 nm, and directly managed the company’s private-label business for customers in the US, Korea, Greece, South Africa, Colombia, Peru and the UK. In addition to developing UV auditing protocols for the largest healthcare system in the US, Wendy served as the host of Intellego’s thought-leadership video and podcast series, Making the Invisible VISIBLE, available on YouTube, Spotify and Apple Podcasts.

 

Wendy’s passion for the promotion and adoption of GUV technologies has garnered the attention and respect from peers at the International Ultraviolet Association where she is an active member of its Healthcare Task Force and GUV working groups. She has served as a member of the Global Biorisk Advisory Council, a Division of ISSA and a contributor to the 2022 GBAC Validation & Auditing Technology Guide.